Apartment Leasing Frameworks

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Here are some Leasing  frameworks that leasing professionals can use to lease more apartments effectively:

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Key Considerations for Leasing Professtionals:

  • Community Knowledge: Deeply understand the community’s unique selling propositions, amenities, and target market.
  • Excellent Communication Skills: Active listening, clear and concise communication, and the ability to build rapport are essential.
  • Positive Attitude: Maintain a friendly, enthusiastic, and helpful demeanor throughout the leasing process.

Follow-Up: Regularly follow up with leads and nurture relationships with potential residents.

Important Note: These frameworks provide a foundation. Adapt them to your specific personality, the community’s unique selling points, and the needs of your target audience.

By effectively utilizing these sales frameworks, leasing professtionals can significantly improve their closing rates and contribute to the success of their apartment community.

+25%

of renters do not take in person tours.

+58%

of renters want a virtual tour/video call with a leasing person.

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