When it comes to social media, the content you share can make or break your engagement. Post nothing but promotions, and you risk losing your audience. Post too much unrelated content, and people might forget your brand’s purpose. The key is balance, and two proven strategies can help you achieve it: the 80/20 Rule and the Rule of Thirds.
This framework ensures your audience stays engaged while giving your brand room to shine. Here’s how it works:
This approach lets you stay in your audience’s good graces while still making sales when it counts.
Dividing your content into thirds is another smart way to keep things fresh and engaging:
With this mix, you’ll strike a balance between being useful, relatable, and business-focused.
Both the 80/20 Rule and the Rule of Thirds prevent your feed from feeling like a nonstop sales pitch. Instead, you become a source of value and entertainment that people want to follow. By sharing a mix of content, you keep your audience engaged, build trust, and still promote your products or services effectively.
Now it’s your turn! Try implementing these strategies today and see how your audience responds. Don’t be afraid to tweak the mix to match your brand’s unique voice and goals. The perfect content balance might take a little trial and error, but the reward is a more engaged and loyal following.
What’s your next content idea? Take these tips and start crafting—it’s time to elevate your social media game!
